The first Apple logo was Newton sitting under the apple tree.

Introduction

Have you ever wondered why certain brands have unique logos
or catchy names that instantly pop into your mind? Well, it’s all
about trademarks!

In this chapter, we’ll embark on a journey to explore trademarks,
their significance, and unravel fascinating insights into famous
trademarks and landmark trademark cases.

Bird Logo named after former NBA player “Larry Bird”

What are Trademarks?

Imagine you’re at a supermarket, and you spot a can of your
favorite soft drink. How do you instantly recognize it? That’s
where trademarks come into play.

A trademark is a special symbol, name, phrase, logo, or even a
sound that helps identify and distinguish a particular brand or
product from others. It acts as a unique signature that sets a
brand apart from its competitors.

For example, the swoosh of Nike or the interlocking rings of
Audi are instantly recognizable trademarks.

McDonald’s got so famous that they
stopped adding their name to the logo.

Contd…

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